Community organizers mobilize citizens to work collectively in solving longstanding challenges. Towards this end, Ruwwad adopts a structured community-focused methodology aimed at organizing community-led campaigns. The main objective of such campaigns is to nurture civic initiative and agency.
Ruwwad introduced the concept of community organizing in 2010 through its partnership with “Mujtama3i”, a dedicated platform for Arab organizers, and subsequently with “Ahel”, a social enterprise specialized in community organizing. In 2011, Ruwwad, Jordan, launched the “6 Minutes Joy of Reading,” its first campaign in Jabal Al-Natheef, and in 2012, Ruwwad kicked off the “Safe Homes” campaign.
In 2014, Ruwwad launched “For Your Sake” to address child abuse in neighboring schools, and 2015 signaled the start of intensive efforts to address and introduce corrective action. The year 2016 marked the local community’s success in protecting children from physical and verbal violence in 12 schools in East Amman.